OUR UNIQUE SOFTWARE TOOLS
CARE-O (Customer Acquisition, Retention & Expansion Optimizer)
CARE-O is an AI powered enterprise platform that is completely integrated across marketing, CRM and analytics systems. It is the only true Customer Lifecycle Optimization solution that has been designed and developed from the ground up. CARE-O maximizes the lifetime/lifecycle “worth” of a customer from prospecting & acquisition through expansion (increase spend of customer via cross-sell, upsell) to retention by leveraging the “inherent loyalty” of each customer in addition to the standard factors used in measuring CLV (Customer Lifetime Value).
Some of the benefits of CARE-O are:
● Optimal treatment of each customer across channel, touch point and LOB
● Increased acquisition and retention rates for the right customers
● Maximum cross-sell and up-sell
● Huge savings in expenditures on acquisition, retention/rewards and expansion programs
● Lifts ranging from 10 t0 30 per cent have been achieved
For a detailed discussion and demo of CARE-O contact us. TruLoyalty
Unlike current “loyalty programs” TruLoyalty is a true customer loyalty program because it is driven by the inherent loyalty characteristics of each customer. Current “loyalty programs” are more correctly called “rewards programs” because they have nothing to do with the loyalty orientation of a customer. They are purely incentives/rewards (e.g., points, miles, cashback) programs based on usage/spend.
Some of the benefits of the TruLoyalty are:
● Increased retention rates for the right customers
● Optimal profitability for each customer leading to maximum bottom-line profitability
● Huge savings in expenditures on acquisition, retention/rewards and expansion programs
For a detailed discussion and demo of TruLoyalty contact us.