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Generative AI vs. Predictive AI : Differences, Similarities and Use Cases

There is an ongoing discussion and some confusion about the terms Generative AI and Predictive AI and how they fit into the overall AI value chain. In an attempt to bring more clarity and dispel some of the confusion, this article delves into the differences, similarities, use cases and areas of overlap between these two […]

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Data: The Crucial Fuel for AI

Data is the critical ingredient for all things AI. Without adequate and good data AI is not only ineffective it can be downright dangerous! The better the quality of data the more productive and accurate the AI powered solution.In my view an AI initiative shouldn’t even be on the implementation agenda without assuring availability of

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Is Generative AI the Death Knell for Customer Service Agents?

One concern that I frequently encounter when I communicate with customer service organizations is whether Generative AI is poised to replace customer service agents. While it’s true that Generative AI, with its advanced capabilities in natural language processing and machine learning, is increasingly being integrated into customer service the idea that it will completely replace

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The Fusion of AI, 5G, and IoT: A Dream Technological Synergy?

The convergence of artificial intelligence (AI), 5G, and the Internet of Things (IoT) represents a technological synergy poised to revolutionize industries, economies, and everyday life. Each of these technologies is powerful in its own right, but their integration magnifies their impact, creating a foundation for unprecedented innovation and efficiency. Here are a few examples of

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Will Generative AI Replace Copywriters?

The rapid advancement of generative AI technologies has sparked a significant debate about the future of various professions, including copywriting. With AI systems like GPT-4 capable of producing coherent and contextually relevant text, it is natural to question whether these machines will eventually replace human copywriters. While generative AI has demonstrated impressive capabilities, the likelihood

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Essential steps for achieving desired results from incorporating AI in marketing and customer lifecycle

optimization (CLO) functions Is your organization (company or division) considering the adoption of AI powered solutions for more effective marketing and customer lifecycle optimization (CLO) functions? Or are you seeking ways to enhance the performance of AI solutions you have already implemented? Implementing AI-powered solutions in marketing and CLO functions can yield big benefits. Surveys

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AI and Data Lakes: A Marriage Made in Heaven?

The advent of Artificial Intelligence (AI) and data lakes represents a significant evolution in the digital landscape, fundamentally transforming how businesses manage, analyze, and leverage data. AI and data lakes, while distinct in their functionalities, share a symbiotic relationship. This article delves into the intricate relationship between AI and data lakes, highlighting their interdependence, benefits,

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The Transformative Role of Artificial intelligence in Customer Sentiment Analysis

In the increasingly competitive marketplace that businesses are facing, accurate and precise understanding of customer behavior is becoming more critical not just to thrive but indeed to survive. This is where customer sentiment analysis (CSA) comes in. CSA requires the ability to gather, compile, structure and analyze vast amounts of current, often real time, data

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AutoML: An aide or a threat to Data Scientists?

Artificial Intelligence (AI) has been transforming industries by enabling predictive analytics to forecast future events, trends, and behaviors. However, the development of AI models, particularly for predictive analytics, can be complex and time-consuming. AutoML (Automated Machine Learning) has emerged as a powerful solution to streamline and democratize the process of building AI models. This piece

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